https://www.theguardian.com/football/2017/feb/21/sutton-united-wayne-shaw-fa-betting-rules Reckon he's been a bit hard done by, personally. Rather than him taking the flak, surely the blame should lie with Sun Bets for offering stupid bets like that. Anything depending on a decision by one individual is always open to this kind of thing. Once he found out they were offering odds on him eating a pie, he must have known some people (regardless of whether or not they were friends of his) would bet on it. So he then has the choice, eat a pie and win some punters some money, or don't eat a pie and give the bookies a profit. If the bookies don't like it, don't offer it. It's not like backing someone to miss a penalty, or get sent off or anything like that - anything that influences the outcome of the match would be different, obviously. This had no influence on the match, and it's unfair of the bookies to have put him in that position.